SHOPPERS only intending to purchase a limited number of items can now do it faster at Morrisons supermarkets.

The chain - which has stores in Taunton, Bridgwater, Glastonbury, Minehead, Yeovil, Wells and Wincanton - has introduced Speedy Shopping for customers doing smaller ‘basket’ shops, so they can get in and out more quickly.

The new system will ensure customers wanting to shop for a small basket of essentials will queue for less time outside of the store, and checkout quicker once inside, Morrisons said.

A new separate Speedy Shopping lane will be introduced outside of Morrisons stores, with three Speedy Shopping customers allowed in for each 'big shop' trolley shopper.

"Inside Morrisons stores, there will be dedicated Speedy Shopper checkouts - both colleague-operated and self-scan," a spokesperson said.

To increase the speed of payments for basket customers, more self-scan tills will be turned into ‘card only’, while in-store marshals will help guide customers to the appropriate queues - and minimise queueing where possible.

David Potts, chief executive of Morrisons, said: “It’s fair that customers doing smaller shopping trips should queue for less time too.

"Speedy Shopping will ensure that Morrisons stores will be more convenient for customers wanting a small basket of items."