CELEBRITIES including Peter Andre have thrown their support behind a stylish campaign.

Genetic Disorders UK has announced the launch of its 2018 Jeans for Genes Day, an annual fundraising campaign for children and families affected by life-threatening genetic disorders.

Money raised of the day, which is set to take place on Friday, September 21, will go towards the work of Genetic Disorders UK. It provides grants to organisations for projects, day-to-day support, equipment and respite.

The charity says one in 25 children are affected by a genetic disorder, meaning 30,000 babies and children are diagnosed every year.

The Jeans for Genes day asks people to wear a pair of jeans and make a small donation.

Celebrities including Taunton's favourite celebrity Pete, Ricky Martin, Kimberly Walsh and Conor Maynard have backed the campaign.

Kimberly Walsh said: “I am really happy to be part of a fantastic charity campaign that works so hard every year to raise money for the children living with genetic disorders and their families. Not only is Jeans for Genes Day a fun excuse to wear your denim to school or work, it is a great way to be a part of a greater community that wants to support these families, because of that I strongly encourage everyone to get involved with this incredible cause.”

This year's campaign includes a new T-shirt designed by Chunchen Liu from Kingston University. The design was selected by a fashion panel, alongside Kate Moss.

The shirt is available for £20 from jeansforgenesday.org/shop.

Conor Maynard said: “I’m so excited to be part of this year’s Jeans for Genes Day campaign as it is a fantastic cause that is continuously helping to transform the lives of children living with genetic disorders across the UK.

"It is such a fun day for communities to be involved in across the country so please show your support by wearing your favourite pair of jeans and donating on Friday September 21.”