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Business booming at Chard's Pop Up shop
8:00pm Saturday 26th October 2013 in News
BUSINESS at the Pop Up Chard shop is proving to be successful with the addition of a new tenant setting up at the premises.
Nicola Griggs of FascinatiNG is the latest to join the shop, which allows people to try out their ideas in a retail environment without a long-term financial commitment for up to three months.
It was set up at the end of August and the Chard Town Team, led by Garry Shortland, oversees the day-to-day running of the shop.
Nicola’s hand-made tiaras, hairbands and fascinators are created to enhance a bridal or formal occasion outfit, and she uses the best products she can source, including silver copper wire, diamantes, pearls, beads, crystals, sinamay, feathers and flowers, to produce affordable and individual pieces.
Kevin Wood, a Chard taxi firm founder and local inventor who took the very first Pop Up tenancy, has already taken a retail unit in Holyrood Street and is trading there while still benefiting from the Pop Up professional business development advice.
He has offered to demonstrate to new tenants how a Pop Up lease can lead to the creation of a business trading on the high street.
Two of the original tenants who were using the Pop Up Chard shop have just finished their planned one-month tenancies and have left with both businesses taking off and trading elsewhere.
Both intend to return later in the 12-month project. Katy Rowswell, founder of Forget Me Knot Creations, said: “I gained business contacts and opportunities for the future. “I may not have been approached if I hadn’t taken a tenancy in the Pop Up shop.”
Meg Whyte, Cushty Chic founder, said: “It gave me confidence in my products and I realised this is something I definitely want to develop under the ‘Cushty Chic’ brand name.
“I’d like to return to the Pop Up shop next year for the summer season.”
Cllr Jo Roundell Greene, South Somerset District Council’s portfolio holder for environment and economic development, said: “Providing support for start-up businesses to enable them to flourish is a vital part of the South Somerset economic strategy.
“We’re very pleased to see new businesses moving into the premises to pitch their ideas and sell their goods to the public.
“We’re also extremely pleased to hear that businesses that have left want to come back.
“We’re so pleased that this initiative is working and that South Somerset District Council is helping new businesses to succeed.”
If you are interested in testing your retail concept while benefiting from free professional business development advice and a profile on the Pop Up Britain website, call Garry Shortland on 07982-591025.
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